The global premium bottled water market is projected to surpass $40 billion by 2028. Within that market, a quiet shift is underway. Hotels, restaurants, corporate offices, and event organisers are no longer choosing water based solely on price or availability. They are choosing water based on origin, purity, sustainability, and the story it tells their customers.

ARIC Water, developed and supplied by RPP from Norway, sits at the centre of this shift. It is not purified tap water repackaged with a premium label. It is not spring water from an undisclosed source. ARIC is a certified natural mineral water – sourced from Arctic mineral springs in Norway, naturally filtered through ancient Norwegian bedrock, and bottled at the source. It has held its certification as a Natural Mineral Water since 2013, a distinction that separates it from the vast majority of bottled water brands on the global market.

This post explores what makes ARIC Water different, who it serves, and why B2B buyers across the Gulf, Europe, and beyond are making the switch.

What Makes ARIC Water Different from Other Premium Brands

The bottled water industry is crowded. Walk into any hotel lobby or fine dining restaurant and you will see brands from Europe and beyond. Most of these brands compete on image. ARIC Water competes on substance.

Certified Natural Mineral Water

There is a legal and scientific distinction between purified water, spring water, and natural mineral water. Purified water starts as tap water and undergoes industrial treatment. Spring water comes from underground sources but may be treated before bottling. Natural mineral water – the classification ARIC holds – must come from a protected underground source, must maintain a consistent mineral composition, and cannot undergo chemical treatment. It is bottled exactly as nature produces it.

ARIC has maintained this certification since 2013. Every batch is lab-tested to verify its naturally occurring mineral content. This is not marketing language – it is a regulatory standard that very few brands worldwide can claim.

Arctic Origin

ARIC Water is sourced from deep Arctic mineral springs in Norway. The water is naturally filtered through layers of Norwegian bedrock over centuries, emerging with a clean mineral profile and exceptional purity. Norway’s Arctic environment – remote, unpolluted, and geologically stable – provides conditions that simply cannot be replicated in warmer, more industrialised regions.

The result is a water with a smooth, clean taste that sommeliers and food professionals consistently rank among the finest in the world. It is not alkaline-adjusted. It is not enhanced with added minerals. It is natural – and that is precisely the point.

Backed by RPP Infrastructure

ARIC is not an independent startup. It is a product of RPP, a Norwegian company operating across 25 countries with established logistics, compliance, and supply chain systems. This means ARIC can deliver at scale – from a single container to 500K+ per month – with the reliability that B2B buyers require.

Current production capacity stands at 17 million bottles per year, with expansion underway to 49 million bottles annually. The potential capacity of the source exceeds 1 billion litres per year. For buyers concerned about supply continuity, this is a critical advantage.

The ARIC Product Range

One of the most common challenges B2B water buyers face is finding a single supplier that can serve multiple use cases – from a glass bottle on a fine dining table to a PET bottle at a conference. ARIC solves this with four distinct product lines, each designed for specific market segments.

ARIC Nova and Classic – Premium Glass

ARIC Glass is the flagship. A sleek, refined glass bottle designed for luxury hospitality – five-star hotels, high-end restaurants, VIP lounges, and premium events. The bottle itself is a statement piece. It is fully recyclable, zero-waste in production, and engineered to communicate exclusivity without saying a word.

For hotels and restaurants where the water bottle on the table is part of the brand experience, ARIC Nova and Classic delivers. It sits alongside the finest wines and spirits without looking out of place.

ARIC PET – Premium PET

Not every setting requires glass. Corporate offices, conferences, catering operations, and mid-range hospitality need a premium water in a practical format. ARIC PET uses high-quality PET with optimised material usage – lighter, cost-effective, and fully recyclable.

The ARIC PET line serves the broadest market – gyms, fitness centres, retail, events, and everyday corporate supply. BPA-free, fully recyclable, available in multiple sizes, and priced for volume. It brings Arctic mineral water quality to contexts where glass or cardboard may not be practical.

Available in multiple sizes, ARIC PET gives B2B buyers the flexibility to serve different contexts without compromising on the quality of the water itself. The water inside is identical to ARIC Nova – the same Arctic source, the same mineral profile, the same certification.

ARIC Cardboard – Next-Generation Eco Packaging

This is where ARIC is ahead of the curve. The ARIC Cardboard line uses renewable, recyclable packaging that appeals to a growing segment of eco-conscious hospitality and wellness brands. Eco-resorts, wellness retreats, green-certified hotels, and sustainability-focused corporates are actively seeking alternatives to plastic – even recyclable plastic.

ARIC Cardboard delivers pure Arctic mineral water in a format that aligns with ESG commitments and guest expectations. For properties pursuing LEED certification, Green Key, or similar environmental standards, this product line is a direct operational advantage.

Who Buys ARIC Water – and Why

ARIC is a B2B brand. While the water itself is consumer-grade premium, the business model is built around direct supply to organisations that need consistent quality, reliable delivery, and flexible volumes.

Hotels and Resorts

Hotels are the largest segment. A premium water brand in guest rooms, restaurants, spas, and minibars communicates a commitment to quality that guests notice. ARIC supplies hotels across the Gulf region and Europe with tailored volume agreements. The glass line serves fine dining and lobbies. The PET and cardboard lines serve rooms and events.

For hotel procurement teams, ARIC offers something most water brands cannot – a single supplier across all formats, all from the same certified Arctic source.

Restaurants and Cafés

In fine dining, water is not an afterthought. It is part of the experience. Sommeliers increasingly pair water with food just as they pair wine. ARIC Nova’s clean mineral profile makes it versatile across cuisines – from Nordic seafood to Middle Eastern mezze to French fine dining.

For cafés and casual dining, ARIC Classic and PET provide a premium touch without the premium complexity. Order, stock, serve.

Corporate Partners

Offices, co-working spaces, boardrooms, and corporate events increasingly use their water choice as a brand signal. Serving Arctic mineral water from Norway in a client meeting or conference sends a different message than serving generic purified water.

ARIC supplies corporate clients with recurring delivery agreements, flexible case sizes, and branding consistency across locations.

Gyms and Fitness Centres

The fitness and wellness market is one of the fastest-growing segments for premium water. Members who pay for premium gym memberships expect premium amenities. ARIC PET bottles – BPA-free, convenient, and backed by a genuine purity story – fit naturally into this environment.

Events and Hospitality Groups

Large-scale events, exhibition centres, wedding venues, and hospitality groups need volume with quality. ARIC’s scalable supply chain – backed by RPP’s logistics infrastructure – means it can handle one-off event orders alongside ongoing supply contracts.

Sustainability Is Not a Marketing Claim – It Is the Product

Every water brand claims to care about sustainability. ARIC is one of the few where sustainability is embedded in the product itself, not bolted on as an afterthought.

The water requires no chemical treatment. It is bottled at the source in Norway, eliminating the need for long-distance raw water transport. The glass line is fully recyclable and zero-waste. The cardboard line uses renewable materials. The PET line uses optimised material to reduce plastic per bottle while maintaining full recyclability.

RPP’s broader commitment to sustainability – across all its divisions including agriculture, natural resources, and technology – means ARIC operates within an infrastructure that prioritises low carbon footprints, ethical sourcing, and environmental responsibility as standard operating procedure.

For buyers who need to report on Scope 3 emissions, ESG metrics, or sustainability KPIs, ARIC provides a water supply that strengthens those numbers rather than weakening them.

The Technology Behind the Water

ARIC is not just a water brand with good packaging. RPP integrates technology into the supply chain in ways that most water companies have not considered.

Blockchain-enabled shipment tracking allows B2B buyers to verify the origin, handling, and delivery of every order. This is particularly valuable for buyers in the Gulf and international markets who need transparency across complex logistics chains.

The ARIC customer portal provides access to product specifications, lab certifications, order management, and delivery tracking – all in one place. For procurement teams managing multiple suppliers, this reduces administrative friction significantly.

Why B2B Buyers Are Switching to ARIC

The reasons are consistent across markets and segments:

Verified purity. Not a marketing claim – a certified, lab-tested natural mineral water with a consistent mineral profile since 2013.

Flexible packaging. Glass, PET, cardboard – one supplier, one source, every format. No need to manage multiple water vendors for different use cases.

Scalable supply. 17 million bottles today, 49 million tomorrow, with infrastructure for significantly more. RPP’s logistics network across 25 countries ensures delivery reliability.

Genuine sustainability. Not greenwashing. Real recyclable and renewable packaging, minimised transport footprint, and integration into RPP’s broader sustainability framework.

Competitive B2B pricing. Because ARIC is produced in RPP’s own facility and distributed through RPP’s existing infrastructure, the cost structure is more efficient than brands that rely on third-party bottling and fragmented distribution.

Technology integration. Blockchain tracking, customer portal, digital order management. Modern infrastructure for modern procurement teams.

How to Get Started

ARIC Water is available for B2B enquiries worldwide. Whether you are a single-property hotel exploring a premium water upgrade, a hospitality group standardising across 50 locations, or a corporate buyer setting up recurring office supply, the process is straightforward.

Contact RPP directly:

• Email: water@rppnet.com
• Orders: order@rppnet.com
• Phone: +47 21 52 32 12
• WhatsApp: +44 7520 641022
• Website: aricwater.com

RPP’s team will assess your volume requirements, recommend the right product line and format, and provide a tailored pricing proposal – typically within 24 hours.

Final Thought

The premium water market is growing because buyers are getting smarter. They want to know where their water comes from, how it is produced, and whether the brand behind it can deliver reliably at scale. ARIC Water answers all three questions with clarity.

It comes from Arctic mineral springs in Norway. It is certified natural mineral water, lab-tested and untreated. And it is backed by RPP – a company with the infrastructure, technology, and global presence to deliver wherever your business operates.

That is not a tagline. That is a supply chain.